6 Components of a Successful Business Website

“Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” – Forbes.com

Good design. 

A user-friendly and straightforward website is advantageous for both your visitors and your organization. 

A website that is simple to use, browse, and comprehend can draw in more customers, foster engagement and loyalty, and improve your credibility and reputation. 

A simple and intuitive website can lower bounce rates, increase conversion rates, and boost customer satisfaction that can certainly increase the effectiveness and appeal of your online presence for all visitors.

A Clear Call-to-Action

A clear call-to-action (CTA) is a button, link, or text that prompts the user to take a specific action on a website. A good web design should have a clear CTA that stands out from the rest of the page and communicates the value of the action. It can increase conversions, engagement, and user satisfaction.

For example, a CTA that says “Buy Now” or “Sign Up” can motivate the user to complete a purchase or registration. A CTA that says “Learn More” or “Contact Us” can encourage the user to explore more information or get in touch with the business.

Here are some of the common yet effective CTAs that you can use for your website: 

• Start your free trial today and get access to unlimited features.
• Ready to take your business to the next level? Contact us now for a free consultation.
• Don’t miss this opportunity to save 50% on our best-selling products. Shop now before it’s too late.
• Learn how to master any skill with our proven online courses. Enroll now and get a 30-day money-back guarantee.
• Want to get more traffic, leads, and sales? Download our ultimate guide to digital marketing and start growing your business today.

A Story Page. (Share your brand story)

Storytelling is a potent strategy for engaging your readers and differentiating your website. Stories have the power to draw in listeners, arouse feelings, and motivate action. On your website, how do you employ storytelling, though? Here are a few advices:

–  Begin with a specific objective. What actions or feelings do you want readers to have after reading your story?

– Pick a story that is current and relatable. It should coincide with the interests of your target audience and your brand voice.

– Make use of conversational language. Avoid using technical language. Make your story come alive by including sensory information and vivid descriptions.

– Consider your story’s structure. Have a start, middle, and finish. To keep your readers interested, use hooks, transitions, and cliffhangers.

– Include a call to action. Invite your readers to take the next step, whether it’s signing up, buying, or sharing.

Organic Search Ranking. 

If you have a website, you want people to find it easily on the internet. Because of this, organic search ranking is crucial. The term “organic search ranking” describes how highly, without the use of advertisements, a search engine like Google or Bing lists your website on its results page. The higher your ranking, the more traffic and visibility you get. 

According to Neil Patel, a digital marketing expert and co-founder of Crazy Egg, “Organic search is the most powerful source of traffic you can get because people are actually looking for a problem that you solve.”

Some basic steps to improve your organic search ranking include:

• optimizing relevant keywords
• delivering worthwhile and updated stuff
• gaining links from trustworthy websites.

These strategies will help you attract more visitors and customers who are interested in what you offer.

Social Proof.

Social proof is the idea that people are more likely to trust a product or service if they see others using it and liking it. It’s a powerful way to boost your credibility and conversions on your website.

Customer testimonials or feedback are one of the best ways to demonstrate social proof on your website. These are actual client testimonials expressing their satisfaction with the outcomes after using your product or service.

They can help you in highlighting the advantages and features of your offer as well as addressing any issues or objections that potential clients may have.

Many experts agree that testimonials can make or break your online sales, hence making it an important element in a landing page.

Mobile Responsiveness.

A website’s capacity to adjust to different screen sizes and devices is known as mobile responsiveness. It is crucial for companies that wish to connect with and interact with their customers online.

“Mobile responsiveness is no longer a nice-to-have; it is a must-have for any organization that wants to develop,” according to Brian Halligan, co-founder and CEO of HubSpot.

An optimized website for mobile devices can increase conversions, enhance user experience, and improve SEO rankings. Therefore, companies should spend money designing and creating responsive, mobile-friendly websites.

Need help with your website? WT Migremo can create a website for your business that checks every element listed on this blog. Feel free to message us at inquiry@wtmigremo.com.